As it becomes more difficult to get peoples’ attention with traditional advertising campaigns, experiential marketing and brand activations are becoming the norm. In order to increase the hype around the release of a new product or service, brand activations help get your brand in front of a broader audience.
So—what is brand activation? Simply put, it’s an event, campaign, or digital display that directly places you in front of your target audience. A well-placed marketing strategy can grab new customers and keep them interested in what you have to offer.
In this article, you'll learn five reasons why Denver, Colorado is the premier location for brand activations—and why the Mile High City isn’t slowing down anytime soon.
Denver is one of the fastest growing cities in the United States. Consistently ranked in the top 20 most populated metropolises in the country, Denver has seen a nearly 25% increase in population since the most recent census.
With an advanced and expanding startup scene, this city is a natural choice for exciting new brand activations. Young professionals are moving to the Mile High City in record numbers, and bringing a lot of buying power, consistently spending significantly more per household than the country’s average.
The city continues to draw more tourists than almost any other city in the nation, so brands have a huge potential audience for engaging both local residents and new customers from other locations around the globe. In 2019, 17.7 million overnight visitors spent nearly $7 billion in Denver.
Known primarily for its outdoor lifestyle, laid-back culture and 300 days of sunshine, brands are able to execute unique engagements in Denver that can’t be replicated anywhere else. From rock climbing mountains with breathtaking views, to adventurous white water river rafting , to boating on pristine lakes to hang gliding and paragliding above the dense forest—there is no limit to the amount of outdoor fun in Denver and the surrounding areas.
And you don’t have to limit your campaign to a specific season as Colorado's outdoor scene is popular all year long. During the summer months, there are fishing competitions and water activities when the weather is warm, while the cooler months provide an opportunity to go hiking, skiing and enjoy nature in its most majestic form.
Denver's outdoor opportunities make brand activation ideas unlimited.
Millennials are the most experimental consumers—with a willingness and openness to try different products, they are the perfect demographic to try out new campaigns.
Denver has a young population that likes to stay ahead of trends, making it a great place to launch brand activations and create compelling marketing campaigns. In fact, nearly 50 percent of the city's population is between the ages of 15 and 44.
Campaigns that may fall flat in other cities are incredibly successful in Denver, where companies cater to an audience of fun young professionals who are excited to try something new, whether it’s a great experience or a new product.
Because most local residents are open-minded, companies seeking to launch a new product can find a great deal of success by getting creative.
Tech-savvy cities like Denver tend to be the areas that have the most successful brand activations since the residents are actively posting and sharing content on social media.
The key to making a brand activation successful is creating an experience that’s so interesting and out of the ordinary that consumers want to take pictures of it, share it with friends and post about it on their social media accounts. If you really want to tap into the local creative community, you need to provide them an opportunity—and Denver has a plethora of those.
Between the major outdoor scene as well as music, art and culture, there are endless ways to tap into this unique city and make your brand activation stand out.
Since Denver is a city that consistently stays on top of trends due to its young, outgoing population, new brand activations based in Denver tend to seem more well-received than other areas. Because of this, Denver is a great place to experiment with new trends, campaign ideas, experiential marketing and brand activations.
With a proven history of being trendsetters, Denver is a great place to test out campaigns before you scale them up.
When it comes to choosing a location for brand activations, Denver is the perfect place to consider. Whether you're looking into installing an innovative device or projecting your brand onto outdoor screens, you will find that Denver is one of the most accepting cities of new, out-of-the-box ideas and is therefore a great location for your most innovative marketing efforts.